BUILT DIFFERENT SINCE 2016

Freak Athletics started with a simple idea: create products we genuinely believe in, at prices that make sense.

What started in 2016 has grown into a performance and health brand with more than 600,000 products sold and customers across the UK and Europe.

Nearly a decade later, we’re still building.

And we’re only getting started.

SHOP FREAK ATHLETICS →

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OUR STORY FROM AN IDEA TO FREAK ATHLETICS

Freak Athletics was founded in 2016 with a belief that supplements didn’t need to be overcomplicated or overpriced.

We wanted to build products around three things: effective formulas, quality ingredients and genuine value.

The first products were only the beginning.

Over the years, we’ve continued to develop and expand the range across performance, creatine, hydration and everyday health, learning from every product we’ve launched and continually looking for ways to improve.

The range may have changed.

The approach hasn’t.

Create products we’re proud to put the Freak Athletics name on — and products we’d genuinely use ourselves.

⸻ 2016 FOUNDED

600,000+ PRODUCTS SOLD

100,000s OF CUSTOMERS

10 YEARS OF BUILDING

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BUILT AROUND PERFORMANCE

Freak Athletics has always been connected to training. Running. Strength training. Endurance. Competition.

We’re not building products from the sidelines. Training influences the products we develop, the ingredients we choose and what we expect from a finished formula.

Because when you’re using the products yourself, the details matter.

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WHAT WE STAND FOR

PERFORMANCE

Products designed with a purpose — whether that’s supporting training, hydration, recovery or everyday health.

TRANSPARENCY

We believe you should know what you’re buying.

Clear ingredients. Clear doses. No unnecessary smoke and mirrors.

QUALITY

From ingredient selection through to manufacturing, quality matters at every stage.

We work with established manufacturing partners and continue to raise the standard as Freak Athletics grows.

VALUE

We don’t believe a great product needs an inflated price tag.

Our goal has always been to deliver as much product as possible for your money without compromising where it matters.

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WE DON’T JUST SELL IT.

WE USE IT.

Freak Athletics is built by people who train.

Our products are used through early mornings, hard sessions, race preparation, competitions and everything in between.

That gives us a simple benchmark when developing something new:

Would we buy it?

Would we use it?

Would we recommend it?

If the answer isn’t yes, it isn’t good enough.

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FROM THE FIRST PRODUCT TO 600,000+

There was no overnight success.

Freak Athletics has been built product by product, customer by customer and year by year.

We’ve made mistakes. We’ve learned from them. We’ve improved.

And hundreds of thousands of orders later, we’re still approaching the business with the same mentality we had at the beginning:

Keep building. Keep learning. Keep improving.

600,000 products sold isn’t the finish line.

It’s proof that we’re moving in the right direction.

⸻ BUILT IN THE UK. GROWING BEYOND IT.

Freak Athletics started in the UK, but the ambition has always been bigger.

Today our products are reaching customers across the UK and Europe, and we’re continuing to expand into new products, new categories and new markets.

But growth won’t change what the brand stands for.

Performance. Transparency. Quality. Value.

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THE NEXT CHAPTER

Ten years of Freak Athletics has taken us further than we could have imagined when we started.

But we’re more excited about what comes next.

New formulas. New categories. New markets. And a relentless focus on making the products we already sell even better.

We’re building Freak Athletics for the long term.

This is only the beginning.

FUEL YOUR PERFORMANCE.